Regal Conferred AEBA 2018 Brand Leader Award

Honored, Mr Dominic Su Chung Jye, Executive Chairman cum CEO of Regal Group International Ltd. received the Brand Leader Award (Property Development) trophy from the event’s Guest-of-Honour, Dr Lillian Koh, CEO of Fintech Academy, at the Asia Enterprise Brand Awards (AEBA) 2018/19 ceremony held at The Fullerton Hotel Singapore on 16 November 2018,

The AEBA Brand Leader Award is conferred to companies with recognized brand names and strong market presences. The award gives recognition to well-established brands that have displayed considerable success and noteworthy credentials in their respective fields.

On receiving the award, Mr Su shared his views on branding:


“In Regal, we see “Branding” as a way to communicate our ideas and offerings to customers – about who we are, what we can and will want to do for them.

The right branding message conveys the unique positioning and edge a Brand holds, and foster significant and differentiated presence in its customers’ minds.”


(Left) Mr Dominic Su Chung Jye, Executive Chairman cum CEO of Regal Group International Ltd.


About Asia Enterprise Brand (AEBA) Award

Organized by PTL Group, the AEBA Awards emerges from the need to identify, recognise and reward excellent branding and marketing initiatives, processes and efforts by enterprises as they seek to grow their businesses. It is a premier awards platform in Asia that aims to spotlight and raise the profile of successful sterling local and foreign brands as well as accelerate the growth of up-and-coming brands in the region.

Winners from current and previous years include Singapore Airline, Singtel, Rinnai, Jumbo group, Banyan Tree Spa, Tung Lok Group, WingTai Asia and Aston Food & Beverages.

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